Tag Archives: social media
“Luddite Lawyers Are Ethical Violations Waiting to Happen.” That’s the alarming headline on a great post in Lawyerist.com by attorney Megan Zavieh, who specializes in defending attorneys under investigation by the California State Bar. She talks about how lawyers’ relationship to technology—and their obligation to understand it—have fundamentally changed in two decades. “Technology is an unavoidable part of practicing law. The ethics rulemakers have taken note of this evolution, and the rules have grown to require technological competence,” she writes.
“Content marketing” is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a “technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience.” So what does this have to do with you?