Sharon Nelson and John Simek Principals, Sensei Enterprises “Fully 70 percent of large firm respondents reported that they didn’t know if their firm had experienced a security breach,” according to…
Category Archives: Tech Tips
Andrew Dimitriou, Dimitriou & Associates One of the most difficult things is to lose a client. Sometimes it is for the best. However, when you lose a client and the…
“Luddite Lawyers Are Ethical Violations Waiting to Happen.” That’s the alarming headline on a great post in Lawyerist.com by attorney Megan Zavieh, who specializes in defending attorneys under investigation by the California State Bar. She talks about how lawyers’ relationship to technology—and their obligation to understand it—have fundamentally changed in two decades. “Technology is an unavoidable part of practicing law. The ethics rulemakers have taken note of this evolution, and the rules have grown to require technological competence,” she writes.
Scenario: Like most law firms, your data is growing day by day and you want to make sure you’re both (a) backing up that data, and (b) keeping the data secure.
Typical Solution: While most lawyers have developed good habits regarding backup, the security of that backup file is rarely discussed or addressed. Files are often simply copied to an external drive or burned onto DVD/CD.
Millions of corporations, small businesses, solo lawyers, large and small law firms, and federal, state and local governments have “gone Google”—meaning that they have moved from hosting their own e-mail servers (and in some cases calendars and documents) to using Google Apps. Companies that have gone Google range from Konica Minolta and Jaguar to the solo law practice Craig Law Firm (North Carolina) and the 12-office law firm Bradford & Barthel. Government users include the U.S. General Services Administration, the U.S. National Oceanic and Atmospheric Administration, the State of Wisconsin, the New Mexico Attorney General’s Office, and the City of Pittsburgh
Courtroom or boardroom, most lawyers know that when confronted with a wall of words an audience is more likely to nod off than to receive and retain information. Online, it’s no different — and that’s one reason infographics have become so popular.
Your law firm website is the core of your marketing efforts. Yet it’s easy to take it for granted. We know how it goes — you spend time and trouble getting it to work like you want, and then you move on to more urgent things. But, really, constant attention is needed to keep your website working for you.
This article was first published at www.attorneyatwork.com. You can find the original article at www.attorneyatwork.com/legal-marketing-technology-out-west. Technical and social skills don’t always go hand-in-hand. But in today’s marketplace, it is crucial to master…
“Content marketing” is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a “technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience.” So what does this have to do with you?