Category Archives: Resources

Five Takeaways from the Legal Marketing Technology Conference/West

This article was first published at www.attorneyatwork.com. You can find the original article at www.attorneyatwork.com/legal-marketing-technology-out-west. Technical and social skills don’t always go hand-in-hand. But in today’s marketplace, it is crucial to master…

Seven Content Marketing Tips for Lawyers

“Content marketing” is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a “technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience.” So what does this have to do with you?

Serving Those That Serve Us: Assist Military Personnel This Veterans Day

In 1945, World War II veteran Raymond Weeks from Birmingham, Alabama, had the idea to expand Armistice Day to celebrate all veterans, not just those who had died in World…

Be Clear and Intentional About Your Leadership Brand

What do you think of when you hear the word “branding?” Executive coach and founder of Strategic Brand Intelligence, Carol Isozaki brought an important and expanded version of this concept…

Legal Writing Tip: Get Moving on The Plain English Movement

The Plain English movement is now several decades old. But as a professional editor, I’m still astonished at the wordy and legalese-laden documents out there. Whether you’re bumping up against…

What In-House Counsel Want from Outside Attorneys

With decreased demand for outside legal services, in-house attorneys are looking for innovative ways outside law firms can bring greater value to the table. To better understand how in-house counsel…

Seasoned Lawyer Referral Panel Member Bruce Bernstein Offers Advice for the Next Generation of Attorneys

The Lawyer Referral and Information Service (LRIS) has had the pleasure of counting attorney Bruce Bernstein, Bruce R. Bernstein Law Office, among its longest serving members. A panel attorney since…

Does Marketing Play a Role in Your Law Firm’s Lateral Recruiting and Integration?

A recent Legal Marketing Association – Bay Area (LMA-Bay Area) event played to a full house of legal marketers, recruiters and administrators. The topics included the role of marketing professionals…

Legal Writing Tip: It’s All in the Numbers

Writing numbers can be tricky, especially because there are conflicting rules about how to do it. The Associated Press, for example, has different guidelines than other popular style manuals.  And…

Solo and Small Firm Toolkit

A guide to hanging your own shingle, written by San Francisco attorneys   Download the Solo & Small Firm Toolkit Please enter your name and email address below to get…