Category Archives: Legal Marketing

Seven Content Marketing Tips for Lawyers

“Content marketing” is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a “technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience.” So what does this have to do with you?

Does Marketing Play a Role in Your Law Firm’s Lateral Recruiting and Integration?

A recent Legal Marketing Association – Bay Area (LMA-Bay Area) event played to a full house of legal marketers, recruiters and administrators. The topics included the role of marketing professionals…

2013 Legal Marketing Technology Conference/ West

…..   Curious? Learn more at lmatechconference.com or watch the video: …  

Infographics for Lawyers

  One of the hottest ‘new’ tools for marketing and business development is infographics. Infographics are visually appealing, highly shareable and, when done right, can convey a lot of information…