Category Archives: Legal Marketing

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SEO for Lawyers: Three Steps to Better Law Firm Marketing

Inna Kraner, Esq., Managing Editor, The Expert Institute As attorneys, we pride ourselves on our reputation and skill. However, word-of-mouth only goes so far in the digital age. A report…

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Network Like a Pro

David King Keller, PhD As an attorney, whether you are solo or AmLaw 100, success is more quickly accorded to the rainmakers. As you consider mastering the art and science…

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Why You Need a Law Firm Marketing Plan

Kimberly Rice, KLA Marketing Associates The beginning of a new year is an ideal time to take control of your career by developing a practical, step-by-step law firm marketing plan…

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Developing a Verbal Business Card

David King Keller, PhD As an attorney, whether you are solo or AmLaw 100, success is more quickly accorded to the rainmakers. As you consider mastering the art and science…

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Legal Marketing: Using Client Feedback for Competitive Advantage and Content Marketing

Traci Stuart, Blattel Communications The Legal Marketing Association – Bay Area Chapter, at its January educational program, saw some “Big Ideas Brought to Life.” In a “TED-format” of four 15–20…

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Five Ways Infographics Can Market Your Law Practice

Courtroom or boardroom, most lawyers know that when confronted with a wall of words an audience is more likely to nod off than to receive and retain information. Online, it’s no different — and that’s one reason infographics have become so popular.

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Pump Up Your Law Firm Website

Your law firm website is the core of your marketing efforts. Yet it’s easy to take it for granted. We know how it goes — you spend time and trouble getting it to work like you want, and then you move on to more urgent things. But, really, constant attention is needed to keep your website working for you.

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Five Takeaways from the Legal Marketing Technology Conference/West

This article was first published at www.attorneyatwork.com. You can find the original article at www.attorneyatwork.com/legal-marketing-technology-out-west. Technical and social skills don’t always go hand-in-hand. But in today’s marketplace, it is crucial to master…

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Seven Content Marketing Tips for Lawyers

“Content marketing” is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a “technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience.” So what does this have to do with you?

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Does Marketing Play a Role in Your Law Firm’s Lateral Recruiting and Integration?

A recent Legal Marketing Association – Bay Area (LMA-Bay Area) event played to a full house of legal marketers, recruiters and administrators. The topics included the role of marketing professionals…