Category Archives: Legal Marketing

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Lawyers Should be on Twitter and Here’s Why

    The original version of this article was published at www.susankostal.com  on November 15, 2017. I’ve been immersed in social media lately (beyond my typical compulsion), and thinking a…

Law Firm Differentiation – Going Beyond “Full Service” & “Client Focused”

By Clayton Dodd, Law Office of Peter N. Brewer On October 12, the San Francisco Bay Area Chapter of the Legal Marketing Association hosted a panel discussion about law firm…

Three Keys to Crafting a Path to Success

Drew Amoroso The theme of this year’s Barristers Annual Meeting, “Crafting a Path to Success,” can be an elusive concept. Many of us struggle mightily to define what success means…

Legal Marketing Corner: Recalibrating Talent

Clayton Dodd, Law Offices of Peter N. Brewer …. On August 11, members of the Legal Marketing Association attended a panel discussion about recalibrating legal talent in the changing marketplace….

What Your Company Should Know About Social Media Endorsement Advertising

Anisha Mangalick   As advertising on social media platforms proliferates, the Federal Trade Commission (FTC) (https://www.ftc.gov/) and advocacy groups continue to crack down on celebrity and influencer endorsements on the…

Legal Writing Tip: How to Get Started on That Brief

Savannah Blackwell Sometimes, the structure and its elements come quickly. You’ve figured out exactly what the case or issue is about. You’ve boiled it down, given it a memorable theme,…

Get Eyes on Your Law Firm Content

Clayton Dodds, Law Offices of Peter N. Brewer Content marketing has changed the way that law firms attract potential clients. The goal of publishing interesting content as a marketing tool…

Warning Signs of Law Firm Changes Ahead: Potential Merger, Acquisition, or Failure

Clayton Dodds, Law Office of Peter N. Brewer In recent years, some of San Francisco’s largest law firms have been the subject of wholesale changes. Failed mergers, toxic acquisitions, and…

10 Rules of Branding [Infographic]

Thank you to Knox Design Strategy and Repechage Group for permission to repost this infographic on the ten rules of branding. Click on the image below to download a pdf…

10 Rules for Creating Great Ads [Infographic]

Thank you to Knox Design Strategy and Repechage Group for permission to repost this infographic with tips on how to create a great ad. Click on the image below to…